I always look at the same three things when evaluating a multilevel marketing business, the product, the company and the marketing materials. By using the same system consistently I find it easier to make objective assessments about a given program or product.
I want to focus on the Ardyss brochures available to distributors as marketing materials in this article, so I’m going to be moving very quickly through my analysis of both the product and the company.
Ardyss has tons of products, no doubt, though their strongest product line has to be their body reshaping garments. They also carry skin care products and health supplements; however considering the fierce competition in both of these industries I do not think they are as solid as the garment line.
Ardyss has a catalog that is diverse which is certainly helpful, but two of those product lines are in fiercely competitive industries. A unique product is always preferable, but not essential.
Now let’s get into the marketing materials, namely the Ardyss brochures. These brochures espouse the various benefits of a number of their products while containing an area that distributors can use to place their own contact information. They can even be put up on websites in digital formats like the pdf file.
Most importantly for this article though are the marketing materials Ardyss makes available. They offer a number of brochures for distributors to use both as hard copies and in digital mediums such as .pdf files that can be accessed from a website.
Testimonials are pretty popular because good ones can be so moving, but I do not like them. I have seen too many testimonials that were reused or obviously fabricated, and I am sure I am not the only one. This is why I prefer more informative materials like the Ardyss brochures. When I see a testimonial my inner cynic starts to scream.
In the end, success with a MLM Business depends on the marketing skills of the business owner. The Ardyss brochures are helpful, sure, but the only way to achieve real success is with a solid understanding of effective marketing. Knowing how to market well will give you the ability to turn any MLM product or program into a financial success.